Wetzel’s Pretzels

www.wetzels.com
Illustration
Fund:
Fund III
Status:
Realized
Industry:
Franchisor
Headquarters:
Pasadena, California
Date Invested:
January 2007
Date Realized:
September 2016

Founded in 1984, Wetzel’s Pretzels is one of the leading franchisors of specialty foods and pretzels with a presence across the U.S. and internationally. The company’s products are widely viewed as the highest quality in the soft pretzel category, offering a strong value proposition for its customers.

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